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Trending Questions Close Overview Marketing Products B2B Marketing B2C Marketing Eloqua Marketing Automation Responsys Campaign Management CrowdTwist Loyalty and Engagement Content Management Bluekai Data Management Platform Audience Segmentation Infinity Behavioral Intelligence Maxymiser Testing and Optimization Product Tours Solutions Personalized Marketing for B2B Personalized Marketing for B2C Why Oracle Oracle Marketing vs. Salesforce Marketing Oracle Marketing vs. Adobe and Marketo Marketing News and Opinion Marketing Blog Innovations Marketing Innovations Integrated loyalty Real-time intelligence experiences Eloqua AI Applications Customer Experience Contact us Oracle Marketing Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles. On-demand webinar: Find out how DSW creates connected B2C experiences Learn how DSW reimagined customer engagement in today’s environment with data-driven experiences and connected intelligence. Watch now What’s new in Oracle Advertising and CX See the latest innovations and key features in Oracle Advertising and Customer Experience (CX). See the innovations Gartner Critical Capabilities for CRM Lead Management Read the Gartner Critical Capabilities for CRM Lead Management report to learn why Oracle scored the highest for the B2B sales and indirect relationship sales use cases. Read the CRM report Interactive demo Oracle Marketing for B2B Execute personalized marketing campaigns at scale, track and optimize lead flow, identify and explore moments of interest, and deliver the right message at each touchpoint. With Oracle Marketing, you can create, manage, and launch your campaigns on a scalable, reliable, and extensible platform. Explore the Marketing demo Why Choose Oracle Marketing? Unify and activate your customer data Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual. Learn how a CDP can help Deliver relevant experiences in real time Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter. Personalize your B2C marketing campaigns Easily execute sophisticated marketing Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Personalize your B2B marketing initiatives Increase customer loyalty and retention Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time. Drive engaging loyalty programs (PDF) Explore Oracle Marketing B2B Marketing B2C Marketing Marketing automation solutions for personalized B2B marketing Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales. See solution details Featured Products Eloqua Marketing Automation DataFox Data Management CrowdTwist Loyalty and Engagement Content Management Infinity Behavioral Intelligence Maxymiser Testing and Optimization Unity Customer Data Platform Data-driven campaign management for B2C marketing professionals Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns. See solution details Featured Products Responsys Campaign Management BlueKai Data Management Platform CrowdTwist Loyalty and Engagement Audience Segmentation Content Management Infinity Behavioral Intelligence Maxymiser Testing and Optimization Unity Customer Data Platform View more customer successes Oracle Marketing customer successes With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage. DocuSign tailors its marketing strategy to each customer with Oracle Marketing Read the story THOUGHT LEADERSHIP Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021 The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes,We’re never getting 100% back to the way thing used to be .” Read the complete post Featured blogs View all Make every customer interaction matter with personalized marketing Recognize your customers anywhere Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way. Target, personalize, and engage with Oracle Eloqua Advanced Intelligence Adapt to unpredictable customer journeys Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors. Match the pace of customer change with real-time customer experiences (21:39) Predict and deliver on customer needs Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time. Discover new AI capabilities in Oracle Responsys Discover new AI capabilities in Oracle Eloqua Connect your marketing ecosystem and beyond Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle. See how connected CX can help you (2:29) Resources Cloud readiness Documentation Cloud learning Customer Community Support and services Best practices Related content Release readiness Get up to speed on the latest releases of Oracle Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips. Learn more Overviews and demos Oracle Marketing overview (1:27) Get Closer to Your Customers (1:52) Browse Oracle Marketing product tours Oracle Advertising and Customer Experience (CX) overview (2:29) Documentation Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing. You’ll find all of these resources and more in the Oracle Help Center. Documentation library Additional documentation and tutorials Oracle Marketing Help Center videos Topliners Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions. Join or login Additional information Request an executive briefing Oracle Cloud CX LinkedIn community Develop...